Virtero is the only truly adaptive fitness software platform designed to help athletes reach their fitness goals. It offers individualized training plans designed to deliver both new and seasoned triathletes to the finish line healthy, motivated and well trained. It's like a personal coach but at a fraction of the cost.


Virtero has assembled a world-class team of triathlon, fitness, technology and business experts. 

Jeff Patrick | CEO   LinkedIn 
VP Strategy Merkle Inc. (#1 private marketing consulting U.S.), Founder/CEO of Common Knowledge (Digital marketing agency), Founder/CEO Patrick Associates (SaaS sales automation platform for telecom sector).

Kristina Hentschel | CFO  LinkedIn
Finance executive for high-growth startups and sports organizations such as Clinovations; Bay Grove, Women’s Professional Soccer; MBA’s from The Haas School of Business and Columbia Business School; CPA earned at Deloitte; Former Pro Triathlete. 

Marc Evans | Triathlon Coaching Expert LinkedIn
Marc Evans has been inspiring excellence in endurance athletes and coaches since debuting as triathlon’s first professional coach in 1981. He is a respected resource for triathlon federations, coaches and conducts movement assessment workshops and masters-level education clinics world-wide. A two-time head coach for USA Triathlon, he led the elite 12-member team at the first World Championships in 1989. Marc was the head coach for USA Triathlon performance testing at the Olympic Training Center in Colorado Springs and a founding member of the USA Triathlon coaching commission. 

Triathletes in Motion, his fourth book (June 2014), is a paradigm shift to the endurance sport industry introducing the Evans Assessment Principle: A coaching model combining movement, stability and technique assessment and development for triathletes. Marc has developed over 150+ hours of credential-based theory and lab coursework on movement, stability and technique coaching in swimming, cycling and running.

Naomi Albertson M.D. | Sports Medicine Physician LinkedIn
Founder and Chief Sports Medicine Physician at ROC Physical Therapy & Sports Center; Tufts Medical School, Sports Medicine Fellowship Stanford University. 

Chris Lieto  | Professional Triathlete, Ironman Champion & Virtero Brand Ambassador LinkedIn
Chris is the fastest American Ironman and one of the top triathletes in the world. His fifteen triathlon victories include three Ironman wins, a U.S. Ironman Championship, and three top-10 finishes at the World Championships in Hawaii, highlighted by a second-place finish in 2009.

Josh Newman | Executive Advisor  LinkedIn
Founder/CEO K12 Report, EdTec (Education startups), Petstore.com, CEO Amerigon (Electric vehicles); Management consultant, The Boston Consulting Group.

Clark Weber | Fitness Industry Executive Advisor LinkedIn
Senior leadership Magellan Fitness & Wearable Technology Products; Cofounder/General Manager Garmin Connect (via acquisition).